The Context
Lost deals were more than just missed opportunities; they were insights waiting to be uncovered.
Delving deeper, reasons like product pricing, timing of approach, and common objections emerged as deal-breakers.
The Solution
A strategy was crafted, focusing on tailored and personalized communications. By leveraging both email and WhatsApp, we addressed each objection head-on.
The Sales Ops Team was instrumental in this initiative, ensuring every communication was on point and resonated with the potential customer.
The Outcomes
The strategy’s success was evident:
- A 5% recovery rate might seem modest, but when translated to revenue, it was a staggering 6-figure in influenced sales revenue.
- Feedback from recovered customers highlighted the need for even more personalization, with suggestions to harness AI for further improvements.
- Plans were set in motion to increase lead qualification, reduce lead time, and optimize the lead nurturing and qualification steps, ensuring sustained growth and an even higher recovery rate.