The Problem
Identifying market gaps is one thing, but acting on them swiftly and effectively is another.
When the PMM identified gaps in health and salary insurance, the challenge was set: how do we launch products rapidly while ensuring they resonate with the audience?
The Solution
The strategy was multifaceted. Also, we launched several fakedoor campaigns, which got us to validate market demand before the product was even launched.
Automated communications played a pivotal role, ensuring continuous nurturing, onboarding, and cross-selling for those products.
This not only kept the customers engaged but also ensured they were aware of the full range of our offerings.
The Results
The impact was palpable:
- Our successfully product launches positioned the company uniquely in the competitive landscape.
- Portfolio diversification centered around our ICP became our strength.
- The process set a precedent for rapid launching of any other product targeting this ICP.